The Gospels of Matthew and Mark Essay Example | Topics and Well Written Essays - 750 words

The Gospels of Matthew and Mark - Essay Example Another prevailing point concerning this issue argues that like many of the people’s common views during the time of Jesus, the disciples might have the significant thought that Jesus will have to immediately take political control of the government, as heir to David’s throne (LaHaye 96). This means that talking about the death of Jesus to save the humankind will not make sense at all because that would only mean not being able to fulfil the idea as what the disciples might have thought among themselves. This also may have impeded the probable expectations of the disciples that were hovering over their imaginations concerning Jesus’ future role. If we try to consider these arguments, one thing that can be remarkably clear is that confusion of the disciples was triggered by the prevailing way of thinking and as Shea explained, it was conventional consciousness that must be radically changed prior to understanding what Jesus meant by his death to save the humankind . Due to this conventional way of thinking, LaHaye’s thought concerning the disciples’ expectations may significantly apply. ... ving in mind the things of God are at their profoundest truth, which must require a substantial change of the conventional consciousness to the path of a more radical one. The Scripture says, â€Å"‘For my thoughts are not your thoughts, neither are your ways my ways,’ declares the Lord† (Isaiah 55:8; NIV). Thus, with human understanding alone, it will be harder to fathom what Jesus told to his disciples who were not having the exact idea on what was the next thing to come. At a specific example, this confusion that eventually bred fear resulted to Peter’s denial and the rest of Jesus’ disciples during his trial and crucifixion. Question number 4 Jesus said, â€Å"Do not think that I have come to abolish the Law or the Prophets; I have not come to abolish them but to fulfill them† (Matthew 5:17; NIV). Concerning his teaching about anger towards the neighbours, Jesus wants us to know that it will eventually be the same with a murder. Jesus want s the people to know that such anger will lead someone to be in danger of the fire of hell. â€Å"But anyone who says, ‘You fool’ will be in danger of the fire of hell† (Matthew 5:22c; NIV). Jesus also wants us to know that anyone who looks at a woman lustfully has already committed adultery with her in his heart. He said, â€Å"You have heard that it was said, Do not commit adultery.’ But I tell you that anyone who looks at the woman lustfully has already committed adultery with her in his heart† (Matthew 5:27-28; NIV). Concerning divorce, Jesus’ said, â€Å"But I tell you that anyone who divorces his wife, except for marital unfaithfulness, causes her to become an adulteress, and anyone who marries the divorced woman commits adultery† (Matthew 5:32; NIV). This is in line with what Jesus’ said that â€Å"Therefore what

Examining whether LEED 'succeeds' in terms of promoting environmental Essay

Examining whether LEED 'succeeds' in terms of promoting environmental awareness to the public - Essay Example The non-committal pursuit of economic growth by the countries and the immense poverty in many regions has caused extensive environmental degeneration. This has given rise to the need for immediate understanding and implementation of the sustainable development processes. The increase in the human needs and the simultaneous increase in the production capacities of the countries with the help of the scarce natural resources without any concern for the productive capacity of the future have aggravated the situation. Sustainability is a vast concept that encompasses a lot of dimensions. On one hand it requires proper utilization of resources without damaging the natural reserves. On the other hand it involves improvement of the products and services available to the people. Sustainable development addresses both environmental as well as the social issues since they are interdependent of each other. Successful implementation of sustainable modes of development requires the alleviation of poverty and inequality. This dependence of the environmental issues on society and economy is a crucial feature of sustainable development.... The USGBC is a nonprofit organization. They work towards encouraging the public to adopt sustainable building practices. LEED certification has a number of purposes. Their foremost purpose is to provide a guideline in designing buildings that are more sustainable in their operation. As the name suggests, they try to identify and give recognition to the leaders who are adopting the changes towards the new paradigms of construction enterprise, aiming at a more environment conscious society. The Council intends to raise awareness among the people for green buildings, provide guidelines to highlight the latest industry practices and develop the markets for green buildings. The certificate intends to develop a competitive market for green buildings in the industry. In this way change the nature of the construction market. The certificate has been developed as a brand that is recognized and trusted by the customers. Their demand for this certificate for building homes and offices will ulti mately shape the market demand. As the customers become more and more aware of the ‘green’ brand, the problem of addressing the issue of sustainable development will be achieved (â€Å"Green Building Grant Program & Promotion of LEED Certified Building in the City of El Paso†) The main points of emphasis of the LEED certificates are the sustainability of the sites, efficient utilization of water, energy consumption, and maintenance of the atmosphere. They also encourage the use of sustainable natural resources. A significant emphasis is given on the process of innovation and design (â€Å"Green Building Grant Program & Promotion of LEED Certified Building in the City of El

A Dolls House and A Street Car Named Desire

A Dolls House and A Street Car Named Desire A Dolls House focus is on womans function in society, particularly in the of marriage and motherhood context. In particular, Helmer has a very clear definition of the role of a woman. He strongly believes a woman divine duty is to be a good wife as well as a mother. He is representative of the degrading nature of men towards women. He views women as childish, helpless beings alienated from reality as well as prominent moral forces responsible for the purity of the world through their influence in the home. This is also why the book is called A Nora, in light of being a moral agent, outrages the contemporary audience and continues to perplex and fascinate the ones not entirely at ease with her final act when she decides to throw of the shackles of marriage, living her husband and three children in search of herself. She realizes her life has been voiceless that she has just been an object, to sire children and please her husband in marriage and her father in as a child. She has been a doll, a plaything. The moral aspects are not especially so that she leaves Helmer but that she abandons her children. Nora make out the differences between freedom and responsibility based of patriarchal laws and true freedom upon which a human agency ought to be base upon. Listen, Torvald- Ive heard that when a wife deserts her own Husbands house just as Im doing, then the law frees him from all responsibility. She goes on to tell him that her living will result in a win-win situation as she would be freeing him from responsibilities, resulting in absolute freedom for both of them. We also find out that Noras attachment to her husband is founded on delusion of romantic love, but her repudiation toward him is not at all an illusion. Helmer tells her that before everything else she has to not only be a wife but also a mother, since it is the norm. Nora in turn rejects this and tells her that it no longer forms part of a belief system and tell him that before everything else she should be allowed her human rights to be herself. She says that in her eight years of marriage she has lived with a stranger and gone ahead to bear him children which in a sense are degrading to degrading for a woman to live with a stranger and be used as an object of amusement and procreation yet according the marriage institution, it demands that the status quo remains and the societal conception of duty for the sake of the lie she ought to be nothing more than doll, a plaything. Her revolutionary message is that mutual trust and respect within an environment that is free from repression is the only way that can result in a true bond between a man and a woman. This is symbolized by her closing the door to her house (doll house). The old south social tradition diminishes the values of unmarried women that expose them to destruction or domination by men. Social rule in the Old South diminishes unmarried women completely, leaving them vulnerable to domination or destruction by men. By showing the triumph of brutality over discretion and delicacy, Stanley actions depicts the disposable character of Blanches type. Equally Eunice insistence that Stellas marriage to Stanly must continue, her reasoning is that the only means of a womans survival lays in males companionships. This is a lie and as such chooses to ignore the glaring truth that by acknowledging the suffering in the hand of their husbands is the only means to ensure their survival. In scene eleven, the behavior of Blanche towards the men playing poker as well as during her bath reveals the extent in which being raped has scarred her emotional, psychological and physical wellbeing. The bathing is different form earlier one as it is symbolic of her effort to wash off Stanley violations as opposed to her past sexual indiscretions. The disturbing realities of the marriage institution is also brought out that by making Blanches deception and illusion about her past appear as a minor issue in the light of Stanly marriage. Marriage is depicted as a sort of illusion that is based on lies. Blanches and Stellas roles are thus changed, with the latter admitting that she may have got into a world of illusion as she cannot believe her sisters accusation about Stanleys rape story and as such goes on to cling to him. Blanch madness protects Stella from the harsh truth as it prevents Blanches ever giving credibility to her claims. On the other hand Stanly, whose behavior is known to the audience, via his present actions as there exists no back story about him, is dominant, aggressive and sexually oriented. This makes Blanche intrusion upset his structured life. His endeavor to unmask the real her is violent and cruel where in their final confrontation he rapes her resulting in Blanches nervous breakdown. This represents the plight of unmarried women in that south, they are disrespected and disposable which is unethical. Work cited: Leavy, Barbara Fass. In Search of the Swan Maiden: A Narrative on Folklore and Gender. NYU Press, 1995. A Streetcar Named Desire.sparksnotes.com, spark notes, (n.d). Web. 3 Mar. 2011.

Business Plan for Internet Site - Crowdz.com Essays -- essays research

Business Plan for Internet Site - Crowdz.com 1. 0 Executive Summary   Ã‚  Ã‚  Ã‚  Ã‚  There are 3 major elements that helped incubate the idea behind Crowdz.comâ„ ¢Ã¢â€ž ¢. The first element would be individuals, the average Joe on the street. The second, organizations that cater solely to entertainment more specifically, Clubs. Third the banning of cigarette companies from advertising direct nor indirectly in Malaysia.   Ã‚  Ã‚  Ã‚  Ã‚  Crowdz.comâ„ ¢Ã¢â€ž ¢ has its total idea, image, and vision to thank for by the presences of individuals, specific age group 18 – 35 years old, with no idea as to where to party for the weekend or any other day for that matter. A group of four guys were sitting down at a cafà © down town at Bangsar. Then the question came, â€Å"Where shall we party tonight?† There were silence for the next 10 minutes, serious brainstorming was at work. However none had a clue as to where to go. Hence ending up in a lousy joint where they had partied last week. Spending at a place, which cannot really give the satisfaction that, they were really looking for.   Ã‚  Ã‚  Ã‚  Ã‚  Now, this is a true story. Clubbers, partygoers in general don’t really know where to go for a good night out. It’s boring to be venturing the same old place. There is not much advertisement for new and up coming clubs, even if there is, it doesn’t really hit the market that well, as due to lack of funds to be splurged on advertising. The advertising would be minimal and hence not create a big BANG so to speak to the masses. A few questions had been thrown in for the idea behind Crowdz.comâ„ ¢Ã¢â€ž ¢. Questions pertaining to Clubs: 1)  Ã‚  Ã‚  Ã‚  Ã‚  In what ways can small middle and even large scale clubs able to adve... ... Office Fixtures and Portal Designing.   Ã‚  Ã‚  Ã‚  Ã‚  Cost / Month is RM 28,500 inclusive of Salaries. Actual initial 3 months is projected not to have any Sales.   Ã‚  Ã‚  Ã‚  Ã‚  A sponsored cigarette company will gain from indirect advertising via the internet, which complies to the banning of advertisments by cigarette companies, under the Malaysia Law. Hence providing the Sponsored Capital of RM 2 Million.   Ã‚  Ã‚  Ã‚  Ã‚  Projected Balance Sheet and Income statements are based on a tax projection of 28%   Ã‚  Ã‚  Ã‚  Ã‚  A projected assumption of how many members and club that will sign up with Crowdz.comâ„ ¢ is provided. This is vital to comprehend as it will give a basic understanding of the Projected Income Statement and Balance Sheet that is provided.

Monday and Rigorous Instruction

Troublesome I got into trouble with my English teacher, Sir Aizo. Last Tuesday, Sir Aizo had given us two sets of homework to be completed by today. He gave rigorous instruction that we had to submit them today. That way, he could correct them over the weekend and go through the mistakes with the class on Monday. The moment I arrived home, I quickly put down my back, took out the two worksheets and completed doing them. I clearly remember putting the worksheets back into my file once they were completed. When I went to school today, Sir Aizo asked us to hand in our homework.I took out y file confidently but for some reasons that I could not think of, the worksheets were not in there! I gave out a loud gasp. I then thought that maybe I had put them into my bag directly rather than in the file. I rummaged through the bag but in vain. The worksheets were nowhere to be found. I simply could not remember where they were. I knew that I had done them and kept them decently. However, since I could not find them, I had no option but to tell Sir Aizo. I walked towards the teacher's table with tentative steps. I was preparing myself for a lecturer and a punishment.The class hushed when they realized what I was doing. They held their breath as they waited for the scene to happen. When I approached Sir Aizo, I could barely find my courage to talk to him. I told him what happened. My heart was pounding against my chest. As expected, Sir Aizo was fuming mad. He started to scold me about my lack of discipline, time management, my irresponsibility and so on. He told me to be more careful in the future. For the rest of my day, I was feeling sorry for myself. Eloquently, I tried to rack my brains to figure out what could have happened to my work.

Construction Companies in an Online Environment Essay

For a company to be viable online it must attract the consumer as well as present a viable market for the product being sold. When one thinks of a company that does business well online they may bring to mind businesses such as Amazon or Google. However there are many companies that provide a great product or service but fail to have an online presence that some of their top online competitors possess. One field that has an expansive online presence is the construction industry. Many companies such as Thor Construction Inc. have gone the route of hiring a professional online market company to design their web site, while other much smaller companies have to design their online presence by what their budget will allow. Darrell Julian Construction out of Albuquerque, NM is a company that has a web site that could benefit from developing a different online strategy directed toward their target audience in the commercial and residential construction field. It used to be that one would go to the yellow pages to find a contractor or rely on word of mouth to find a company for a construction project. According to the web site for Darrell Julian Construction (Darrell Julian Construction, Inc., 2007), the company was established in 1975, long before online marketing would have been a thought for Mr. Julian and his company. As the company grew and the industry began to have greater online prescience, Darrell Julian construction needed to take its service to the internet to increase their marketability and stay competitive with the other constructions companies in their target market. By doing this Darrell Julian’s company identified with what Swiply’s web site states that â€Å"the internet gives you a virtually unlimited platform on which you can distinguish yourself as an industry expert.† (Swipely, 2011) In 2007 the web site darrelljulianconstuction.com was created to give this long established company a chance to compete in an online environment. The  product and service that the company has to offer would be viable in an online market as the consumer would be able to see the buildings and the unique way that Darrell Julian’s company assembles the product. According to the web site the walls are designed at a panel plant located at their facility and then shipped to the job site for assembly as opposed to building everything at the job site. This ability allows the workers to assemble precision wall panels and build large scale projects in a timely manner. Having these keywords in their online marketing allows the customer to search for a construction company that can supply the demand of large construction projects with a timely delivery. All of these aspects allow this company to get the word out to the online shopper that they can fill specific needs, however just having a web site in today’s market may not be enough to get the consumer to shop your product or service. Darrell Julian’s web site is available simply by typing in Darrell Julian and then the search engine supplies the web site as one of the first listed on the page. So it is not a hard web site to find, if one knows the name of the business. However, if a person was to search for construction companies in Albuquerque, NM, that person would not see the name Darrell Julian anywhere on the first page. The customer searching for what Mr. Julian’s company has to offer would not have the opportunity to visit the web site because it is not available in a general search. For this site to be successful it must reach the people that are searching for it. The competition is out there and their goal is to reach the consumer first before they have the opportunity to shop around. Some of the first sites that one sees when a search is done for construction companies in Albuquerque would be companies such as Jaynes Corporation, Gerald Martin General Contractor, and Hart Construction Inc. There are many other companies that appear on the first page of the search but a first glance these appear to be the more popular companies that consumers search for when trying to find a construction company. Jaynes Corporation is the first site that appears with a brief description after the companies’ name. Jaynes Corporation is primarily a commercial construction company that  offers competition to Darrell Julian Construction on a large scale. Their site shows many pictures of the projects that they have done as well as detailed descriptions as to what the project required. Some of the other positives of the web site are that they provide a complete company profile, press releases and news stories exemplifying their work as well as rewards, and links to social media sites such as Facebook and Twitter. Some of the negative aspects of the site are that they do not talk about that construction process as much as one would think would be necessary to understand how the company adds to the value of their service with unique traits of their design. There is also not a place to find customer feedback on the site, be it good or bad so that a customer can relate to the other organization that have utilized Jaynes Corporation’s services. Gerald Martin has a beautiful home page that entices the visitor with spectacular pictures of some of their greatest accomplishments in the field of commercial construction. Also on the home page are some of the company’s accreditations, with the graphic designs that those who understand the construction industry would recognize by site. As with the web site for Jaynes, this site offers many pictures of the company’s projects with a detailed description of the structure that was built. Also there is a link to read news briefs to allow one an insight into some of the inner workings of Gerald Martin and their accomplishments. One of the negatives that could stand out to a visitor of the site would be that there are no links to social media sites. Again much like with Jaynes Corporation there are no testimonials on the site. There is not a place to go to view customer’s opinions of the company or the site. Another aspect that one might find is that there is not a place to compare how Gerald Martin stands apart from their competition giving the customer a way to eliminate other companies from their search. One final site for comparison is Hart Construction located in the local Albuquerque area. The web site for this company has many of the same attributes as Darrel Julian’s web site. Upon first glance the site is not  as professionally done as the other two companies that it is compared to above. The site does have quality pictures that show some of the jobs that the company has done but there are no descriptions as to what was done on the project, so one does not what aspects of construction the company can provide to their customers. One attribute that the site does offer, that differs from the others, is a reference page. They are not testimonials but they do give the potential customer the chance to contact other customers that have used the company for their projects. All of these sites differ vastly from Darrell Julian Construction with the exception of Hart Construction’s site, that allow for competition to provide a much more attractive online experience for per sons searching for a quality contractor. One aspect of online marketing that Darrell Julian’s web site could benefit from would be content marketing. According to Laura Lake from About.com â€Å"everyone is trying to sell, but those that can inform are more likely to get sales.† (Lake, L., n.d.) Though Darrell Julian’s site does show content that supports their service as well as descriptions of what the company can offer the customer, it does not go in depth enough to show the value added when choosing Darrell Julian Construction over one of their online competitors. The site lacks the ability to attract customers with up to date posts and information about the company. It also does not offer a way for the potential customer to feel that they are being enticed to choose Darrell Julian over a similar company that may have a more contemporary picture of their overall value. The content of Jaynes Corporation’s web site offers a very appealing visual appeal as well as a multitude of opportunities to explore why hiring this company to do a job would be beneficial not only in quality but monetarily as well. The content of the web site is presented in such a manner that allows the viewer to navigate to where he or she would like to go to find relevant information. When one views Darrell Julian’s web site it is not as appealing nor is it as easy to navigate as some of their competitors. A company must stay relevant to stay in order to stay in competition with other competitors. If a site gives the viewer the sense that the content is not current, and that the company is not maintaining their web site, a  person may be inclined to go elsewhere to search. Another online marketing strategy Darrell Julian’s company would benefit from would be Web site optimization. As mentioned previously, the web site can be found when typing in the owner’s name, Darrell Julian. However, if one was to type in general construction keywords they would not be directed to Darrell Julian’s web site. Even though the title of the company does contain the word construction it would be much more beneficial to have the first word in the title be associated with the construction industry. A name like Construction Designs by Darrell Julian would allow the company a better chance of showing up on the first page of the search engines query. (Stokes, R., n.d.) Optimization brings to mind ways to perform in a more proficient manner. For Darrell Julian’s web site to be more proficient for the customer it would have to be more readily accessible. One way to make a site more available to the person conducting the search would be to have links on web site that provide related products or services. If a relationship could be made with a site that provides land that is zoned for commercial construction a customer that was looking for land to build on would also come across Mr. Julian’s web site to provide their construction needs. It is important to have positive aspects about ones company be the focus when a customer is searching for a product or service provided by a company. When Darrell Julian Construction is typed into a search the focal point of the search bring the eye directly to the web site, which is the first item on the page. However if the person searching for this particular web site scrolls down to mid page there is a link to a legal web page that brings up a law suit against the company from 1998. Though this is not a damaging claim it does bring questions to the consumer conducting the search as to whether or not they should continue to consider Darrell Julian Construction as a candidate for their business. It would be much better for the company if news like this had to be searched for instead of on the same page as the link to the site itself. One  strategy that would be useful here would to be diligent in creating enough web traffic via social media or other positive web sites that allows this information to fall back to other pages so that it is not the first thing that a customer sees. One could use sites like Squidoo, or a blog site such a sGoogle+ to create positive web traffic on a page. Even though Darrell Julian’s web site does state what the business can do for the customer, it does not fully cover how the customer will benefit by choosing Darrell Julian Construction as its contractor. One strategy that keeps such things in mind is a shift in thinking, changing the focus from and upstream approach, looking at the product, to a downstream approach, focusing on the customer. In Naraj Dawar’s Harvard Business Review article he states that â€Å"the strategic question that drives business today is not ‘What else can we make?’ but ‘What else can we do for our customers?†. (Dawar, N.,2013) Darrell Julian’s web site does a good job of talking about their expertise in panel plant construction and how that allows the company to build walls at their site and then ship them out to the build site. It does not go into great detail as to how this will benefit the customer financially as well as shorten the time line it will take to finish the product. All of these aspects of the business would be positives to a potential customer and should be brought out in more detail on the site in place that would be readily viewed by the consumer, such as the home page. With all of these strategies in mind one of the most beneficial strategies that Mr. Julian could incorporate into his web site would be the presence of social media. It seems almost everyone is on social media sites these days from grandmothers posting pictures of their grandkids to businesses marketing their product with instant customer feedback and response. From Facebook to Twitter businesses are getting the message out that their product is superior over what their competition has to offer and invite customers that have used their company to spread the word that they approve of the product or service that they received. Jaynes Corporation is a perfect example of how the construction industry can reach those customers that may not  directly search for their site by marketing on sites such as Facebook and Google Plus. One of the advantages to sites such as Facebook is that customers can reach your web site through your Facebook page, or they can link to you Facebook though your direct web page. For example, if someone had used Darrell Julian Construction for one of their projects they may like your page on Facebook. Perhaps a potential customer may be friends with this individual and come across Darrell Julian’s web page via this form of marketing. On the other hand a potential customer may be on Mr. Julian’s web site and wanting to read some testimonial of others experiences with his company so they click the link on the site and are directed to the companies Facebook page. There they will have the advantage of getting to know what type of a business they are looking into and how others felt about the service they received from Darrell Julian construction. By providing these opportunities for his customers Darrell Julian has the potential to expand his business web presence exponentially. Another social media site that could be very useful to Darrell Julian’s company would be YouTube. This site allows the user to watch video’s of particular subjects that the viewer may be interested in through a search directly on the site, or by linking to the site via ones personal web page. One way that Darrell Julian may benefit from a site such as this would be to put links to some videos of his projects as they are being constructed in real time. Customers could click on the link and watch as a project unfolds, and to see the professionalism and craftsmanship that Mr. Julian speaks of in his web site. Going back to a previous comment regarding marketing strategy, one of Darrell Julian’s trademark design aspects of the business is his panel plant design. If the links are set up correctly on the site a customer could have the opportunity to watch the panel plant process as it happens. This person would have the unique ability to visualize for themselves what the company is talking about in the site without ever having to leave the comfort of their office. There is also the testimonial piece of the marketing  strategy. YouTube could allow for videos to be posted of customers talking about the excellent service and outstanding experience they had when dealing with Darrell Julian Construction. These sites are some of the more well know social media sites that most are familiar with, however blogs offer the company an opportunity to create a place for not only direct marketing by talking about the product, but indirectly by writing about experiences and interactions with custom ers. Blogs come in many shapes and sizes, from social blogs to wikis, or podcasts. A blog can be set up easily by an individual and does not need the help of a professional to be appealing to person reading or writing in the blog. Another great attribute of the blog for the company that chooses to utilize that media is that it can be controlled. Unlike Facebook or Twitter one can set limits on who can access the blog to write comments, or give feedback. This is a safe way for a company to get the word out about their product without having to do too much damage control. Darrell Julian Construction could expand their web presence by having a blog that customers could link to through the site. This would again allow the customer to read detailed descriptions of others experiences with the company as well as get to know Mr. Julian directly through his submissions to the site. Another positive aspect of the blog is that it can take a position on the first page of a search that someone may be conducting for Darrell Julian Construction allowing for a positive search and pushing negative aspects such as the lawsuit to a later page. As a whole the online marketing plan that Darrell Julian Construction, Inc. set out to establish was a good start for the company. A web site that would market to their consumer base on the internet and allow them to stay competitive with other companies that provided similar services. When Darrell Julian set up his web site in 2007 there were many attributes to the site that would allow his company to remain competitive via the internet. On the site potential customers could find out what Darrell Julian Construction’s mission and vision is, as well as how the business operates. One can also find pictures and brief descriptions of some of the company’s  top designs. With that being said the site itself is not what some of Darrell Julian competitors has to offer their customers. One of Mr. Julian’s biggest competitors, Jaynes Corporation, offers their customer a visually appealing web site that has a multitude of high definition pictures as well as detailed description of their projects. In addition to the appeal of the web site, a customer can also link to the companies Facebook site, their Twitter site, as well as other social media sites that will allow the customer to gain better knowledge of whom they are doing business with. If Darrell Julian wants his company to stay competitive in an online environment his web site will need to be updated with more content as to why the company is viable to the potential online customer. More detailed descriptions of Darrell Julian Constructions unique panel plant and how the plant will benefit the customer would be a useful addition to the site. More interactive images and detailed descriptions of jobs will allow a customer better access to information from the comfort of their personal computer. Mr. Julian’s competition will most likely continue to update their sites as well as add content as it becomes apparent that it will help in their marketing strategy. For Mr. Julian to stay competitive his company will need to implement a plan to have someone within the company or a third party that will keep the content up-to-date and allow a competitive edge over the competition. Some of the aspects discussed above will help in allowing Mr. Julian’s company to be one of the first web sites a customer sees when they Google the word construction in Albuquerque, NM. One major change may just simply be changing the name of the site to include the actual word construction at the beginning of the name allowing the search to yield his web site by topic. These strategies that would to be implemented will allow a much better experience for the customer as well as the company as a whole. Social media is everywhere and most people are going to social media to search for products or services before they will actually visit the company’s web site. Many will stumble across a company’s web site as a  result doing other things on a social media site. Mr. Julian does have a Facebook site for his company however, there is no way to access the company’s web site from Facebook, nor is there any way to access the Facebook site from the actual web site itself. A link between these two sites would allow the customer to not only visit the web site but to utilize social media to search for a company that will fit their need. In conclusion, Darrell Julian has an online presence that allows a customer to find them if they are willing to do the research. Most do not spend that much time to find a company when there are other sites that are readily available to the customer through a search on a search engine or through a social media site. Companies continue to get a majority of their business through their advertizing and marketing on the internet, for some companies it is their single and best source of marketing. Darrell Julian Construction could maintain a strong presence on the web by making some critical changes to their site and social media interaction with the customer. Maintaining this online presence and marking their company in a professional manner could be the difference between a customer choosing Mr. Julian’s company over the competition. References Darrell Julian Construction, Inc. (2007). Retrieved from http://www.darrelljulianconstruction .com/ Lake, L. (n.d.). Top Internet Marketing Strategies for the Small Business. Retrieved from http://marketing.about.com/od/strategytutorials/a/Top-Internet-Marketing-Strategies- For-The-Small-Business.htm Stokes, R. (n.d.). eMarketing: The essential Guide to Online Marketing, v.1.0. Chapter 6: Search Engine Optimization. Retrieved from http://catalog.flatworldknowledge.com/ Bookhub/reader/19?e=fwk-105454-ch18#fwk-105454-ch06 Dawar, N. (2013). Harvard Business Review: When Marketing Is Strategy.