Public Relations Print Media Vs. Social Media - 1675 Words

Issues in Public Relations Ivette Medrano Araujo MCOM 253-002 Principles of PR and Integrated Communications Towson University Issues in Public Relations: Print Media vs. Social Media Since its beginnings, public relations have been helpful and effective to every type of business that applies it or situation where it is applied. For decades, and even to date, one the most used ways of public relations have been the print media; however, a new and different method known as social media emerged worldwide and has caused different consequences in the field of public relations. Public relations have existed even before the Common Era. In continents that now are known as Europe and Asia, people carved on stones different types of negative messages about their opponents to discourage them (Wilcox, Cameron Reber, 2015, p. 40). This was a way of writing about a subject and letting people read it, and after that chat about it, instead of approaching people individually, they decided to do this in order to cover more â€Å"audience.† Many centuries had to pass in order to come up with a more a ccessible and sophisticated way to deliver messages to people. It was not until the invention and development of the printing press in 1450 attributed to Johannes Guttenberg (Wilcox, et al., 2015, p. 41) that print media would evolve in a different way in public relations. With the invention of the printing press, many people started not only to read books that were published, beingShow MoreRelatedMedia In Mass Media1555 Words   |  7 PagesIntroduction In more recent years, the mass media has begun to play a huge part in how the general public’s view on the world and how they receive their news. When mass media was first introduced, it shared news alongside the main conveyer – print, but with the growth of social media and the web, news has taken a technological turn. When it comes to sharing any form of news, it has become more common for people to check the internet using their phones. Mass media platforms like radio, television andRead MoreMarketing Analysis : Marketing Strategies Essay1767 Words   |  8 Pagesbreathe, I uncovered both the positives and negatives of marketing via social media versus traditional marketing methods. Traditional marketing methods include publishing advertisements through outlets such as billboards, magazines, newspapers, and radio broadcasts, while digital marketing channels consist of social media, pay-per-click advertisements, and newsletters. Triumphing these various marketing strategies, Social Media marketing takes the spotlight in a majority of 21st century business approachesRead MoreA Study on 7p S of Marketing Mix on Pantaloon3824 Words   |  16 Pagessimply promotions. Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer. Extended Marketing Mix There have been attempts to develop an extended marketing mix to better accommodate specific aspects of marketing. For example, in the 1970s, Nickels and Jolson suggested the inclusion of packaging. In the 1980s Kotler proposed public opinion and political power Booms amp; Bithner Booms and BitnerRead MoreTarget Audience : A Marketing Communicator1099 Words   |  5 PagesAudience: A marketing Communicator must start with a clear target audience in mind. The audience may be potential buyers of the company’s products, current users, deciders, or influence. The audience may be individuals, groups, particular publics or the general public. The target audience will critically influence the communicators decision on what is to be said. How it is to be said, when it is to be said, where is to be said and who is to say it. The communicators should research the audience’s needsRead MoreCase Analysis of Rogers Chocolates1273 Words   |  6 PagesAfrica was faced with issues of forced labor and child labor used in the production of cocoa beans. In Victoria, matters concerning the social and community environment were important to consumers. This poor brand image had forced some consumers to switch brands. Although one cannot make every consumer happy, it is best to keep an appealing imagine in the media. The company had issues keeping track of demand, supply and the production of chocolate on an annual basis. This created issues withRead MoreBusiness College : Manage And Implement A Public Relation Programme Essay2410 Words   |  10 PagesRoyal Business college Manage and Implement a public relation programme Units11593 Student A7963 Jingwen Zhu Introduction: What is Public Relations (PR) Public relations (PR) is the way organizations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive imageRead MorePublic Relations of Starbucks2570 Words   |  11 Pages Public Relations of Starbucks name CGD318: Public Relations Practices Promotional Writing (BCJ1402A) Instructor: Date submitted Public Relations of Starbucks Today’s society lives in a fast-paced environment and we expect businesses to accommodate to our needs quicker than ever. In our fast moving business world creating just the right image in the public’s eye is essential for the survival for any organization. Public Relations professionals haveRead MoreThe Body Politic : The Removal Of Agency And The Struggle For Power1352 Words   |  6 PagesThe Body Politic: The Removal of Agency and the Struggle for Power The demand for sexual services is a universal constant in human society—from the sexual slavery of the Indo-Asian colonial period, to contemporary Canada, the relation between sex and power is an undisputed fact. Prostitutes and concubines are and were people who struggled with power historically due to their positions in society and their occupations; they have struggled for political access, for their own safety, and for theirRead MoreEffective Public Relations For Your Business World1955 Words   |  8 Pagessurvival for any organization. Public Relations professionals have to deal precisely with this aspect of every business. These professionals work hard at developing a good, positive relationship between a firm and the public it serves. Investing in good public relations for your business will help achieve its objective efficiently. Effective Public Relations can create and build up the image of an organization. During times of adverse publicity an effective Public Re lations can remove the misunderstandingRead MoreCompany Internal Strength And Weakness Of Starbucks1199 Words   |  5 Pagesin the United States Provide an incredible workplace which can expand steadfastness of representatives and minimize workers turnover. Apply the most elevated principles of brilliance in administrations through its client administration, human relations, administration scape, store atmospherics and store outline part. Healthy and Eco-Friendly Focus: Purchased Ethos healthy water for 8 million furthermore does not utilize synthetic flavor for espresso Weakness. High Price of Products As a result

Essay on Analysing Kant - 710 Words

Kant Sewction 1 Kant starts off making two distinctions regarding kinds of knowledge, empirical/rational and formal/material. Empirical or experience-based knowledge is contrasted with rational knowledge, which is independent of experience. This distinction between empirical and rational knowledge rests on a difference in sources of evidence used to support the two different kinds of knowledge. Formal is contrasted with material knowledge. Formal knowledge has no specific subject matter; it is about the general structure of thinking about any subject matter whatsoever. Material knowledge is of a specific subject matter, either nature or freedom. Rational knowledge is metaphysics, of which there are two branches, the metaphysics of†¦show more content†¦It also means that the rule applies to all rational beings and not only to human beings. In this second sense we can say that the rule is universally binding. So in fact, moral rules are universal and necessary. If a moral rule is to be univer sal and necessary, the moral law must be derived from concepts of pure reason alone. Therefore, if a moral rule or law can only be derived from reason alone, there must be a pure moral philosophy whose task is to provide such a derivation. In the quot;Groundingquot;, Kant sets himself the task of establishing the quot;supreme principle of moralityquot; from which to make such a derivation. According to Kant good will and only a good will is intrinsically good. Kant distinguishes two different types of intrinsic or extrinsic goods. If a thing is only extrinsically good, then it is possible for that thing not to be good, or to be bad or evil. Intrinsic goodness is goodness in itself; if a thing is intrinsically good, its goodness is essential to it; and its goodness is not a function of factors other than itself. Kant holds that only a good will, not happiness, is intrinsically good. The idea that it is reason rather than natural impulse which guides action for the sake of happiness i s false. Parts of a person perform their functions by surviving and this provides happiness for the person. Reason functions poorly in serving that purpose; instinct does better job. Natural instinct rather thanShow MoreRelatedKant s Philosophy On Moral Philosophy Essay1519 Words   |  7 PagesAlthough Kant s philosophy, outlined in The Groundwork for the Metaphysics of Morals, has some value as a moral guide, it alone is not always sufficient. After analysing Kant s objective moral imperative, I will show that implementing his philosophy has the potential to permit what is considered to be immoral. This is due to its rigid conditions, which are formed on the basis that he believes in the existence of a perfect morality that always holds true. However, I will argue that there is notRead MoreAnalysis Of Minority Report1067 Words   |  5 PagesThe 2002 film, Minority Report, seems to contain the aspects of a Kantian approach, but when analysing the movie in further detail, does i t hold its place? The Pre-crime program punishes individuals for having the intent to murder another, even when the action does not take place. Kant elaborates his standards pertaining ethics in Groundwork for the Metaphysics of Morals, where Pre-crime can be further understood. Minority Report takes place in the year 2054, crime is virtually eradicated fromRead MoreKant s Categorical Imperative Essay1454 Words   |  6 Pagesexplain the concept of Kant’s Categorical Imperative, and show how he used it to justify why it is wrong to lie to an inquiring murderer. I will note how he arrived at this conclusion, and why I consider it to be the correct moral answer. According to Kant, the Categorical Imperative is the supreme law of morality by which a particular rule that an individual takes as a maxim must be accepted by all rational beings. This universal acceptance is what judges an action to be always good, provided thatRead MoreEthical Theories That We Have Taught Are Deontological Ethics And Utilitarianism1163 Words   |  5 Pagesthese individual actions to allow for the fact that some needs can best be met communally. Daniel Odze states (2011), Kant’s Deontology theory, this theory judges an individual’s actions and intentions to fulfil a duty regardless of the consequences. Kant believe that if an action had moral intentions, therefore it is morally relevant no matter what the consequences are. This theory states that consequences of an action does not matter and have no moral relevance, only intentions are morally applicableRead MoreA Kantian Perspective On The International System1489 Words   |  6 PagesKantian world might look like and secondly by analysing the three main articles and their major concepts (respectively republics, non-aggression and universal hospitality) and comparing them with today’s world. First, the Kantian perspective on the international system, expressed in his work Perpetual Peace (Kant 1795), can be summarized in three main articles. The first one, stating that ‘the civil constitution of every state should be republican’ (Kant 1795, 13), shows that a Kantian world wouldRead Morecategorical imperative2232 Words   |  9 Pagesï » ¿Explain with examples, Kant s theory of the Categorical Imperative Kant believed that there is an objective moral law this meant, he did not depend on a point of view. If there is a moral law there is a duty to obey this law. To act morally, it is necessary to have a good will for example to help someone just because it would be the right thing to do in the certain situation. Morality is made up of categorical imperatives meaning that you should do something simply because they are theRead MoreIs Democracy Promotion A Mask For Hegemonic Power?1546 Words   |  7 Pagesthinkers say that the spread of democracy will lead to peace. Immanuel Kant was the first who talked about the liberal peace. In the essay â€Å"On Perpetual Peace†, Kant’s intention was to get out states from their natural state, the state of conflict or the permanent war. â€Å"The practicability and objective realization of this idea of Federalism, inasmuch as it has to spread itself over all States and thereby lead to Perpetual Peace† (Kant, 1795, p.20). I n other words, the premise of Kant’s work is that peaceRead MoreThe Ethics Of Kantian Ethics3078 Words   |  13 PagesKantian style of ethics in the modern era. German philosopher Immanuel Kant has established a theory based on a simple few concepts. Some of the key features of this theory are intrinsic goodness, moral worth and a few others that I will establish further later in the essay. In this thesis I will be highlighting if consequences play a sufficiently important role in Kantian ethics. I will argue the case that according to Kant, consequences do not play a sufficient enough role in his ethics, howeverRead MoreAnalysing The Supreme Principle Of Morality1809 Words   |  8 PagesAnalysing the Supreme Principle of Morality In Immanuel Kant’s Groundwork of the Metaphysics of Morals, he aims to identify and establish â€Å"the supreme principle of morality† (4:392). In other words, his work sets out to demonstrate the function of what Kant calls the â€Å"Categorical imperative†. The purpose of this essay is to first explain the conception of Kant’s Categorical imperative. It will then discuss the application of this within his Universal Law formulation, as well as within the formulaRead MoreUtilitarian Analysis : The Volkswagen Dilemma1250 Words   |  5 Pagesformulations of the Categorical Imperative. The first formulation refers to the universal acceptability and claims that that we should â€Å"Act only according to that maxim whereby you can at the same time will that it should become a universal law† (Kant, Grounding, p.30). A maxim describing the action might be: â€Å"I will install a device to cover up pollutant emissions that are above environmental protection standards and therefore be able to sell cars in markets where it wouldn’t be allowed.† Following

Contemporary Diagnosis and Management

Question: Discuss about the Contemporary Diagnosis and Management. Answer: Introduction: The human heart is a hollow organ of the cardiovascular system. Its composed of four chambers: two atria that receive venous blood and two ventricles which pump blood into arteries emptying the heart (Van et al. 2013). The right ventricle empties the heart of deoxygenated blood through the right atria and the pulmonary artery into the lungs. The left ventricle pumps and drains the heart of oxygenated blood to body tissues and cells through the aorta. The heart also consists of three layers, epicardium which is a fibrous sac that encloses the heart, endocardium which is made up endothelial tissues, and the myocardium that is made up of muscle fibers responsible for heart pumping action (Marieb Hoehn, 2015). Valves too make up part of the heart, they are four in total, and they include an atrioventricular group of valves such as tricuspid valves and the mitral valves. The second group is semilunar valves that include pulmonic valve and aortic valve. The heart also consists of coronary arteries, right and left pulmonary artery and superficial to these arteries are the pulmonary veins (Van et al. 2013). Functions of the heart The major function is pumping of blood, and this involves cardiac conduction system. The specialized cells of this system generate and conduct electrical impulses to the myocardial cells (Van et al. 2013). As a result, atrioventricular contractions occurs providing effective blood flow hence optimizing cardiac output. The electrical impulse is initiated at the Sino atrial node (SA), the primary pacemaker. The impulses cause subsequent stimulation and contraction of the right atrium. The impulses are then transmitted to the atrioventricular (AV) node where they are delayed for some time to allow atria to contract and complete ventricular filling (Marieb Hoehn, 2015). The AV relays the impulse to the ventricles through the bundle of His that passes through the septum demarcating right and left ventricles. The bundle of His segregates into the right and left bundle branches (Van et al. 2013). The right bundle branch transmits impulses to the right ventricle while the left bundle branch transmits impulses to the left ventricle. From the bundle branches, the impulses are transmitted to the terminal end of the conduction system, Purkinje fibers. The myocardial cells of the heart are consequently stimulated causing ventricular contraction, and therefore ejection of blood occurs (Marieb Hoehn, 2015). Adaptations of the heart to deviations from homeostasis Homeostasis is the stability or balance in the system whereby the body tries to maintain a constant internal environment through adjustments as conditions change. When any alterations affecting the cardiovascular system occur, the heart responds by either negative or positive feedback. As noted by Marieb and Hoehn (2015), negative feedback is a reaction in which the heart responds in a way to reverse any alterations. For instance, when the blood pressure increases above normal, baroreceptors in the aortic arch and carotid sinuses become increasingly stretched resulting in increased frequency of action potentials transmitted to the cardiac and vasomotor centers in the oblongata, hence lowering the blood pressure. Secondly, it does so through positive feedback, and this does not result in homeostasis. For example, in blood vessels, a threshold electric potential, triggers production of much larger action potentials resulting in further destabilization (Buja et al. 2014). Congestive heart failure (CHF) This is a cardiovascular disease in which the hearts blood pumping function is both ineffectively and insufficiently to meet the demands of body tissues for oxygen and nutrients (Peteiro et al. 2011). It can be categorized into classes 1 to 4 as the condition progresses from one class, which is asymptomatic to last class that is severe (Ramani et al. 2010). The last class is characterized by limitation in physical activity and danger signs like fatigue, palpitations, dyspnea and chest pain presents. Symptoms that commonly manifest depend on the body system where fluid overload is occurring. If cardiac congestion occurs the symptoms may include, tachycardia, cardiomegaly, delayed capillary refill, and poor peripheral perfusion (Peteiro et al. 2011). On the other hand, pulmonary congestion may occur, exhibiting symptoms such as cyanosis, dyspnea, tachypnea, and grunting, wheezing and flaring nares. In systemic venous congestion there, ascites, fatigue, anorexia, weight gain chest and e dema ensue (Williams Hopper, 2015). Pathophysiology of Congestive heart failure Several conditions lead to the development of congestive heart failure. These include hypertension, rheumatic fever, anemia, myocardial infarction and valvular disease. According to Ramani et al. (2010), these conditions partially impair the functioning of the myocardial cells thus reducing its contractility and effective pumping of blood by the ventricles. It can be either right sided or left sided heart failure. The right-sided heart failure occurs when the right ventricle is unable to adequately pump blood leading to increased pressure in the right atrium and ventricle as well as the systemic venous circulation, leading to liver and spleen enlargement and occasionally edema (Peteiro et al. 2011). As stipulated by Peteiro et al. (2011), the left-sided heart failure occurs when the left ventricle is unable to efficiently pump blood to the systemic circulation leading to increased pressure in the left atrium and ventricle as well as the pulmonary system. Lungs become congested leading to pulmonary edema. Consequently, there is the emergence of complications like kidney failure due to decreased blood flow to the renal system. There can also be liver damage due to scarring resulting from increased fluid buildup in the liver, cardiac muscles and valvular damage, distension of neck veins due to systemic overload, and pulmonary embolism as a result of clogging of blood in the lungs (Williams Hopper, 2015). References Buja, L. M., Netter, F. H., Krueger, G. R. F. (2014).Netter's Illustrated Human Pathology. Philadelphia, PA: Saunders/Elsevier. Marieb, E. N., Hoehn, K. (2015).Human anatomy physiology. Harlow, Essex: Pearson. Peteiro J, Peteiro-Vzquez J, Gaca-Campos A, Garca-Bueno L, Abugatts-de-Torres JP, Castro-Beiras A. (2011), The causes, consequences, and treatment of left or right heart failure. VHRM. doi:10.2147/VHRM.S10669 Ramani GV, Uber PA, Mehra MR. (2010), Chronic Heart Failure: Contemporary Diagnosis and Management. Mayo Clinic Proceedings. 85(2):180-195. doi:10.4065/mcp.2009.0494 Van, D. G. K. M., Rhees, R. W., Palmer, S. (2013).Human anatomy and physiology. New York: McGraw-Hill Education. Williams, L. S., Hopper, P. D. (2015).Understanding medical, surgical nursing. Philadelphia: F.A. Davis Company.

Oscar Wao free essay sample

The ending of a novel can be evaluated by the reader in several different ways, however to properly analyze the work is to further explore the logic of how everything has come to be. The ability of the author to show the reader that the ending is reasonable from the preceding action and the character’s nature is what should truly be examined. Not only is the ending of The Brief Wondrous Life of Oscar Wao by Junot Diaz both happy and unhappy, it is logical in the sense that it follows logically from the climax of the novel all while the character’s have been constant throughout, except Oscar. Oscar, the protagonist experiences a life-changing transformation that leads to his untimely death. However, the ending is convincing because of this transformation and it is convincing that the novel would end the way it would. Diaz wrote this novel in a way that kept the reader captivated and interested because his logic can not be questioned. We will write a custom essay sample on Oscar Wao or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As the novel is coming to a close, the reader finds that Oscar’s attitude and appearance changes rapidly, he experienced some great burst of energy to adjust his reclusive lifestyle. The sudden alteration in his life is never revealed to the reader, but seems to be more of a â€Å"deux ex machina† tactic to go with the ending. Because of the frequent switching of stories and histories, when the reader is reintroduced to Oscar at the end, chapters of his life are left out and he had suddenly transformed. Having been shunned by society during his high school and college years due to his odd looks and awkward social habits seemed to be too cruel for Oscar. There had had to be something bigger in store for him. Oscar even began to branch out from his hermit way of life after the change; he even visited his family in the Dominican Republic where he was driven too far by love for a woman he met. His determination and passion eventually led him to his death but it seemed just right. Oscar had shown throughout the ending an unbreakable determination to court this woman and win over her love. His new appearance and outgoing personality drove him to pursue her and never give up. Trouble began to brew because of the woman, and it seemed logical to any normal person to discontinue the pursuit; but Oscar’s stubbornness that was frequently depicted in situations throughout the novel led him to his death. In this novel there was no other way for Oscar to die logically; he needed a big bang to bow out of his eccentric life and what better way for him, than to die for love. True love, what Oscar had been searching for his entire life and finally found, had killed him. The conclusion of The Brief Wondrous Life of Oscar Wao by Junot Diaz is satisfying because the ending revolved around Oscar’s death, the separate stories of the novel now intertwined because of him. His transformation and new personality was ultimately the cause of his death, but in a sense it can be considered happy because it seems just right. Oscar becomes a new person and breaks free of his nerdy and rejected persona. Diaz seamlessly weaves the ending of Oscar Wao’s story and all the characters around him due to their natures and the preceding actions. The ending of this novel is convincing and logical because of Oscar’s new transformation which led him to do things which he would have not done before. These things that he did, most specifically pursuing a woman he should not have, led him to his death. Despite the morbid ending, it is not unreasonable; it is certainly logical and therefore satisfying to the reader.