Public Relations Print Media Vs. Social Media - 1675 Words

Issues in Public Relations Ivette Medrano Araujo MCOM 253-002 Principles of PR and Integrated Communications Towson University Issues in Public Relations: Print Media vs. Social Media Since its beginnings, public relations have been helpful and effective to every type of business that applies it or situation where it is applied. For decades, and even to date, one the most used ways of public relations have been the print media; however, a new and different method known as social media emerged worldwide and has caused different consequences in the field of public relations. Public relations have existed even before the Common Era. In continents that now are known as Europe and Asia, people carved on stones different types of negative messages about their opponents to discourage them (Wilcox, Cameron Reber, 2015, p. 40). This was a way of writing about a subject and letting people read it, and after that chat about it, instead of approaching people individually, they decided to do this in order to cover more â€Å"audience.† Many centuries had to pass in order to come up with a more a ccessible and sophisticated way to deliver messages to people. It was not until the invention and development of the printing press in 1450 attributed to Johannes Guttenberg (Wilcox, et al., 2015, p. 41) that print media would evolve in a different way in public relations. With the invention of the printing press, many people started not only to read books that were published, beingShow MoreRelatedMedia In Mass Media1555 Words   |  7 PagesIntroduction In more recent years, the mass media has begun to play a huge part in how the general public’s view on the world and how they receive their news. 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